Acecook Vietnam 30th anniversary
Background & Challenges
As Acecook Vietnam approached its 30th anniversary, the company sought to build a special website that would look back on its journey, express gratitude to all stakeholders, and communicate its vision for the next stage.
However, organizing 30 years’ worth of information into a clear, structured narrative—while ensuring accuracy and effectively conveying both the brand’s past and future—posed a major challenge.
Additionally, the website needed to deliver well-balanced messaging for multiple audiences: customers, partners, and internal staff.
Design Approach
We designed the top page as a “Mini Map of Acecook City,” creating a conceptual digital town consisting of five areas that link to five corresponding subpages.
The entire website was built around the concept of a “Digital Museum.”
We collected milestone achievements, yearly product collections, and stories of employees, partners, and consumers to illustrate Acecook’s 30-year journey in a rich, multi-dimensional way.
Implemented Measures
Each page was connected through a cohesive storyline, creating a smooth and intuitive user journey.
Illustrations were created with a hand-drawn touch, adding warmth, emotional depth, and immersion.
The design adopted a modern and stylish aesthetic to resonate with younger audiences who represent the next generation of brand supporters.
Target Users
-
Customers (20s–30s)
-
Business partners
-
Internal staff
Results
The website has consistently maintained a high volume of monthly traffic.
Through synergy with marketing activities, the platform has been highly praised for its user-friendly design, excellent performance, and smooth operability.
It now serves as an important communication platform connecting the company with partners, consumers, and internal teams.
Message from the Project Team
This project demanded a high level of creativity while facing the extremely tight deadline of just one month.
Despite the challenging conditions, our design and development teams successfully managed and executed the project on schedule—this achievement represents a major milestone and proof of our team’s growth.
To deliver results within such a limited timeframe, each team member needed to deeply understand their role and work closely together to overcome every challenge.
Balancing conceptual creativity and technical execution was far from easy.
This experience has become a valuable asset that strengthens our confidence for future, even greater challenges.
The final result is more than just a completed project—it is the embodiment of strong teamwork and professional expertise.