Doitech
Challenges and Background
Upon reaching its 45th anniversary, Doi Kogyo sought to revitalize its brand identity and more effectively communicate its corporate strengths to a wider audience.
Despite having a wide range of technical achievements and product offerings, the company faced the challenge of not effectively conveying this information.
Therefore, the project’s goal was to deliver content more efficiently and optimize user pathways to increase inquiry conversions.
Design Concept
We designed an information architecture that effectively highlights Doi Kogyo’s broad portfolio of products and technical capabilities.
The content was structured to align with what the target audience—primarily general contractors and companies in the construction and civil engineering sectors seeking niche technologies—would find most relevant.
A search function was implemented to allow users with specific technical needs to quickly locate relevant information and make inquiries.
The renewed visual design reflects the company’s refreshed brand identity, while interactive animations were introduced through coding to enhance the richness and appeal of the site.
Finally, for long-term operation and efficiency, a CMS system was introduced to make updates quick and easy for the internal team.
Result
The new site successfully improved the company’s ability to showcase its wide range of achievements and technologies, resulting in a significant increase in inquiries.
Thanks to the improved search functionality and user flow optimization, access from users seeking niche technical solutions has increased, leading to more concrete business negotiations.
Additionally, the renewed brand design strengthened the company’s image and reliability, while the CMS integration improved both the speed and accuracy of information updates, contributing greatly to operational efficiency.
Message from the Project Team
We placed particular emphasis on designing the information structure for product details, case studies, and the search system.
Our goal was to make it easy for users searching for specialized technologies or products to quickly find what they need.
The CMS implementation has reduced the client’s update workload and improved efficiency.
Since the renewal, the number of inquiries has increased, and the client has expressed great satisfaction with the results.