Daiwa Living Vietnam “D-WORK PLACE”

At the time of consultation, although the plan had already been approved by Daiwa Group’s headquarters, no concrete actions had been taken yet.
The client aimed to attract not only Japanese users but also a diverse audience from Vietnam, Europe, Korea, and China, where the Daiwa Group had limited brand recognition. They also requested support in defining differentiation from competitors and in establishing a clear positioning and unique value proposition.

– Companies in need of a core office
– Business travelers
– Companies expanding into Vietnam

We did not rely solely on online research of existing coworking services but also visited multiple locations in person to clarify the elements that needed to be expressed.
In addition, we selected a reservation management system vendor through a competitive process and collaborated with a Vietnam-based company to develop features, building an operational framework that delivers Japanese-quality standards.

The project received positive feedback from the client’s representative and across the group. Just two months after launch, the space reached full occupancy. This success has strengthened our confidence, and we will continue to provide support to maintain full occupancy.