Furniture Dome EC
Overview / Challenges
Furniture Dome is one of Japan’s largest interior-themed parks specializing in furniture and home décor.
With two spacious stores located in Nagoya and Okazaki, it proudly offers a vast selection of over 15,000 items. From popular large furniture such as sofas, beds, and dining sets to lighting, kitchen goods, and interior accessories, they carry a wide range of products. Visitors can enjoy seeing, touching, and choosing from various styles and functional pieces, creating an enjoyable in-store shopping experience.
For the renewal of the e-commerce website, we addressed the following challenges to help recreate the in-store shopping experience online:
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UI/UX improvements
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System enhancements for smoother operations
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Strengthening internal site navigation and SEO for high-demand products
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Improving the user journey from access to purchase
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Enhancing payment functionality
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Promoting purchases within the site
Target Audience
Through in-depth interviews with the client and online research, we identified the following target segments:
Individuals who did not make a purchase in-store
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Those who preferred to take time to consider their options at home
Individuals considering purchasing furniture for their homes
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People preparing to move
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Those who have recently purchased a new home
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Those wanting to redecorate their current living space
Corporate clients considering furniture purchases
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Businesses looking to furnish offices or company facilities
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Businesses planning interiors for new stores
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Businesses considering renovating the interiors of existing stores
Design Concept
To ensure consistency with the corporate website, the design and color scheme are based on the look and feel of the corporate site.
On top of that, we placed strong emphasis on UI design to enhance usability as an e-commerce site. We incorporated features that allow users to navigate intuitively, including clear site structure and easy-to-use search functionality.
Key Design Highlights
The primary purpose of the e-commerce site is to sell products.
Therefore, the design prioritizes ensuring that users can clearly view the product information.
To prevent the design from becoming visual noise when users are browsing a large number of products, we kept the layout simple and avoided excessive decorative elements.
On product detail pages, where there is a lot of information, we used ample white space and strategic use of color to create clarity and visual hierarchy.
Additionally, to reduce the burden of reading too much text, we incorporated icons throughout the site, allowing users to intuitively understand content at a glance.
Key UI/UX Focus Points
To ensure users can check their cart at any time without confusion, we placed a large cart button in the upper right corner, using the brand’s corporate orange color to make it stand out.
Since the site features a wide variety of visually distinct products, we kept the base color scheme neutral to ensure compatibility with any product type.
WordPress Specifications
We developed a CSV conversion program to utilize product information from the core system in Makeshop.
During the conversion process, data is also registered in WordPress, allowing product information to be featured within “Special Feature” articles on the WordPress site.
Additionally, we created a mechanism to reflect the content entered on the WordPress side into Makeshop pages, aiming to enhance the content on both platforms.
A Word from the Project Manager
The biggest issue with the previous e-commerce site was that it had been developed from scratch, which resulted in excessive costs and time required for making updates or modifications. As a result, improvements were often delayed or not implemented at all.
To address this and streamline operations, we proposed a renewal of the e-commerce site using the ASP platform Makeshop. During the renewal, we also integrated Makeshop with the client’s core system, enabling significant operational improvements. In addition, we redesigned the user journey and actively implemented measures to encourage purchases—such as cart abandonment prevention strategies—within the site.
Even after the renewal, we continue to provide hands-on support to help drive further improvements and results.