Keihin Hiroba Japanese EC Mall for BtoB
Services
Issues and Background
Keihin Hiroba is a Japanese e-commerce site that offers over 6,000 premium and novelty products.
The site allows companies, events, organizations, and individuals to request quotes for novelties and personalized printed products.
The site was originally created by our company about 10 years ago, and was renewed again this time to enhance the design and content.
For the renewal, we proposed content and UI/UX to attract a wider range of customers, as well as measures to make it easier for customers to request quotes.
Design Concepts
Since this is an e-commerce site, the design is monochrome and simple in order to make the product images stand out.
Also, since the site is mainly for corporate customers, we kept the decoration low.
Since the target audience is women, we were conscious of the font, spacing between letters, and margins with an eye toward femininity.
Targets
- Charge of novelties and giveaways
- Corporations
- Events
- Schools, children’s groups, and other organizations
Points of particular interest
With the renewal, we decided to add an automatic estimate calculation function to the product detail pages, but the specifications were quite complicated, with different order conditions for some products and additional items to be checked for personalized products.
After many discussions with the client, we designed the function to be user-friendly and easy to understand.
A word from our staff
For this renewal, we migrated from our original EC site building service, Makeshop, to EC Cube, which allows for more detailed customization.
To lower the hurdle for requesting quotes, an automatic quote function was installed, and specifications were added and modified until just before the site went live to make it easier to use from the perspective of both the administrator and the user.
Since it is important to monitor and improve an EC site after it is in operation, we still hold regular MTG meetings to make suggestions for improvement.