Why Use a CMS for Your Website?

What is CMS?

CMS stands for Content Management System, which means a system that makes it easy to manage and edit the content on a website, including news, images, videos, information, and files. CMS allows website managers to update their websites themselves without the need for a programmer.

A CMS can save significant operational costs and time. Currently, CMSs are widely used by large companies, organizations, and individuals to save significant amounts of money on corporate website operations.

Role of the Corporate Website

Corporate website is a website that aggregates a variety of information about a company, with the main purpose of conveying an overview of the company and its business activities. Since a corporate website is the first impression of a company’s image, it is important to give consideration to the impression of the site in terms of content, design, and attention to operability.

Potential customers almost always visit either the corporate site or the product site at least once when considering the purchase of a product or service. The role of the corporate site is to provide potential customers with valid information to help them make a purchase decision and ultimately lead them to ask questions or request a quote for the product or service. Companies need to make their Websites attractive to potential customers so that they can purchase their products and services.

Pages required for corporate website

It is important that your corporate website be content-rich and regularly updated; regular updates to your website will contribute to SEO, increase traffic, and allow more potential customers to learn about your business.

Suggested content for a corporate website includes:

The homepage, company profile page, product/service introduction page, jobs page, news page, contact page, blog page, and FAQ page are common corporate website content. Other popular pages include the results page, customer testimonials page, document download page, events page, and staff introduction page.

Examples of corporate website production

Importance to update corporate website

Would you want to work with a company whose website has not been updated for months? Would you want to work for them? The frequency of website updates is an indicator of a company’s vitality; a website is the face of a company, and the frequency of updates is also important.

By updating your website more frequently, you will create a positive impression that your company is up-to-date and active, giving potential customers as well as job seekers who are interested in your business a sense of security.
Not only will the number of repeat visitors increase as they search for the latest information, but repeat visitors will also become customers.

However, with a regular website, updated information often needs to be updated by the web developer, which is very time-consuming and expensive. A CMS is the best solution to this problem.

 

Advantages of using a CMS for your corporate website

The most important feature of a CMS is that articles can be easily edited, published, and updated without the need for specialized knowledge of programming languages. For a corporate website, pages that are more effective to create with a CMS to facilitate regular updates include news pages, employment information pages, and product/service introduction pages (when products or services change).

In addition, specific benefits of CMS include the following.

Promote informational and promotional activities

If you ask a production company to update your website, there is no guarantee that they will do so immediately. In addition, if you want to update your website regularly, updating information may not be smooth. With a CMS, you can keep your in-house information up-to-date without outsourcing.

Reduced site running costs

With a CMS, you can update the work yourself without outsourcing. This is cost-effective and can greatly reduce the cost of operating a website.

Easy to distribute and manage within the company

The CMS has many features, such as granting editing privileges to each user, and allowing multiple departments or multiple people to set up updates and approval flows, etc. There is no need to leave it to a single employee who is familiar with web technologies, and it can be managed by multiple people, including those with limited web knowledge! The CMS is a powerful tool that can be used to manage a website. Using a CMS will make the operation of your company’s website smoother.

Can be managed on a variety of devices, making updates location- and device-independent

You do not need any special equipment to manage your website, and you can update your CMS as long as you have a browser, such as a home computer, company computer, smartphone, or tablet.

Enhanced SEO

Most CMSs have built-in SEO features. Search engines appreciate HTML that is formatted according to web standards, and a CMS makes it easy for you to effectively implement SEO by simply inserting text and outputting it in the correct format.

Summary

If you want to increase the content of your corporate website, we strongly recommend using a CMS for your website. A CMS has the advantage that it can be easily updated without knowledge of web programming and can significantly reduce the cost and time required to update a website.

We have a great deal of experience in creating corporate websites using CMS. Please feel free to contact us for a proposal for a website with the optimal CMS structure and customer attraction plan for your business.