Blog｜ALIVE Vietnam｜Design, Branding, Marketing support services in Vietnam

Vietnam’s Digital Market in 2026: Five Changes Business Leaders Should Track

Vietnam’s Digital Market in 2026: Five Changes Business Leaders Should Track. Translate changes in customer touchpoints, search, ecommerce, data and measurem…

Branding Business Marketing Web Design 2026.8.17

Where Should Online Marketing Start? A Six-Step Roadmap for Leaders

Where Should Online Marketing Start? A Six-Step Roadmap for Leaders. Start with the business goal, priority customer and differentiated value before designin…

Branding Business Marketing 2026.9.3

Seven Signs Your Corporate Website Is Losing Potential Customers

Seven Signs Your Corporate Website Is Losing Potential Customers. Diagnose the experience in sequence: can visitors understand, trust, find the right informa…

Business Marketing 2026.8.27

Vietnam Personal Data Protection: A Website, Cookie and CRM Checklist

Vietnam Personal Data Protection: A Website, Cookie and CRM Checklist. Map the full data lifecycle, minimise collection and confirm legal interpretation befo…

Business Marketing 2026.8.24

5 Things ALIVE Has Done to Increase Sales in the Vietnamese Market

In 2023, Vietnam's economic growth rate slowed to 5.05%, below the government target of 6.5%, due to the downturn in the export industry and the real estate industry. In 2024, however, the Vietnamese economy is expected to gradually recover, partly due to the government's economic measures.

Business Marketing 2024.4.3

Market Strategy in Vietnam! Utilize LP x Digital Advertising

Many companies want to promote their products and services to the Vietnamese market, but are faced with the following problems: "It is difficult to spend a large initial cost," "We do not know the best promotion method to approach the Vietnamese market," and "In 2023, the Vietnamese market was in recession, so the conventional sales promotion methods are no longer yielding results". In order to solve these problems, ALIVE Vietnam is now actively working on a marketing strategy that combines "LP (Landing Page) x Digital Advertisement". Why is this effective for promotion in the Vietnamese market? We will explain the reasons in detail with examples of actual measures taken.

Marketing 2024.4.3

[2023 Update] Latest Internet and Social Media Trends in Vietnam

ALIVE Vietnam has compiled a detailed overview of the usage of digital devices, social media, and video services in Vietnam as of 2023. If you're looking to understand the internet and social media usage trends in Vietnam to inform your marketing activities, this information will be very useful for you. Please read through to the end.

Marketing 2024.4.3

Essentials of Marketing for Working in Vietnam

This article will explain essential marketing concepts that will become increasingly important in the Vietnamese market, where competition for market share is expected to intensify in the future.

Branding Business Marketing UI/UX 2024.8.19

Branding Strategy: Making a unique brand.

Knowing your brand well should be a good starting point for developing a strong and distinct brand identity.

Branding Business Marketing 2023.5.9

Live Commerce in Vietnam: Why It’s Growing Rapidly and What’s Next

Hello, I’m Shoji from ALIVE Vietnam. With the COVID-19 pandemic leading to increased restrictions on outings, many people have found themselves using e-commerce sites more frequently. Among the trends gaining global attention is "live commerce," which involves selling products and services through live streaming. In Vietnam, the market for live commerce is expanding rapidly, with both individual sellers and major companies increasingly entering the space. In this blog, we will explore the current state of live commerce in Vietnam.

Business Marketing 2024.8.26

Reasons for Popular E-commerce Sites in Vietnam and Their Strategies

Hello, my name is Shoji from ALIVE Vietnam. I believe that many companies that have already expanded into Vietnam or are considering doing so may have the following needs. "We would like to know how Vietnamese people consume,” "We would like to understand the Vietnamese e-commerce market for the future," ”We would like to understand popular products to sell our products on Vietnamese e-commerce sites." In this issue, I will introduce the “popular e-commerce sites in Vietnam,” including the reasons for their popularity among Vietnamese people and the strategies of each company.

Business Marketing 2024.8.26

10 Key Marketing and Promotion Tips for Entering the Vietnamese Market

It goes without saying, but the markets in Vietnam and Japan, despite both being in Asia, are quite different. To succeed, you need to tailor your marketing and promotion strategies to fit each specific region. Therefore, in this article, we’ve summarized key points to consider for marketing and promotion when expanding into Vietnam.

Business Marketing 2024.8.23