Acecook Vietnam
Background
The previous website had an outdated design and the information layout no longer met users’ needs.
Additionally, as the system had gone through multiple development phases with different managers over time, content management and updates within the CMS had become extremely difficult.
Furthermore, the client requested that the renewed website focus not only on product catalogues but also expand corporate content.
Specifically, they wanted to enrich information regarding the company’s history, vision and future direction, sustainability initiatives, production processes that ensure product quality, and export capabilities toward global markets.
Design Approach
For the renewal, and based on marketing research and analysis, we focused on creating a professional and modern tone that appeals to both B2B and B2C audiences, projecting a forward-thinking brand image.
Product categories were restructured by brand, packaging, and product type.
The UI/UX was redesigned to allow users to easily search and navigate product information.
Key Measures Implemented
Website content was structured with SEO optimization in mind, ensuring consistency and sufficient depth to meet the client’s PR requirements while strengthening organic traffic acquisition.
Website performance was optimized to maintain stable operation even during events with up to 10,000 simultaneous users.
The CMS was re-engineered to make article and image input/management intuitive and efficient, significantly reducing the workload of the client’s operations team.
Target Users
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Corporate clients (B2B)
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General consumers of all ages (B2C)
Results
The website consistently scores over 90/100 in SEO on Google PageSpeed Insights.
It maintains top search rankings (No.1) for major keywords such as “instant noodles” and “packaged noodles.”
Even on pages containing numerous images and large video assets, page load speed remains extremely fast at 0.5–1.8 seconds, thanks to optimized performance design.
Message from the Project Team
We will continue improving the website to deliver the best possible experience for both users and the client’s content management team.
To maximize the website’s effectiveness, we remain committed to providing ongoing support in SEO consulting, marketing strategy, maintenance, and regular updates.