Binon Cacao
Context
An entrepreneur opened her chocolate farm to work with what she likes most: chocolate preparation. Before coming to ALIVE, the company already had an identity, but it wasn’t representing the essence behind the business. In order to position itself and professionalize its offering, professionalize its product and also create a classic image, inspired by traditional chocolate shops.
Therefore, the work begins with the brand positioning strategy and unfolds into a set of packages consistent with the business intentions.
The result
As a result, the new identity and new website became a turning point in the brand’s life and allowed it to assume a professional character, transcending the atelier walls.
Photo shoot
With practical experiences, as well as the enthusiastic reception of Binon company, we came up with ideas and took very special pictures.
ALIVE Vietnam not only designed the website, but also did consultation from a Marketing perspective like how to convey brand concepts and images, classifying target, and using them effectively. The final design was exactly what I envisioned, and I’m very pleased.