TAISEI SQUARE HANOI
Value research and analysis
Located in the Cau Giay area of Hanoi—an emerging transportation hub and expanding business district—this new office building was carefully positioned to serve the evolving needs of the market.
Through in-depth interviews and research, we explored what kind of target audience it should attract and what kinds of experiences, value, and coexistence it could create within the area.
The Quality, Potential, and Creativity of the Building
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Japan-Quality Office Experience
(Applying Japan’s high standards across facilities, design, and operations) -
Balance Between Sustainability and Comfort
(Achieving both comfort and sustainability, including LEED certification) -
Symbolism as a Hub – “SQUARE”
(Creating a concentration of businesses by leveraging its synergistic location) -
Simple and Refined Design Aesthetics
(A spatial design that balances calmness with sophistication)
Brand Design
The TAISEI SQUARE HANOI logo expresses the potential generated by Taisei Corporation’s accumulated expertise, brought to life in modern Hanoi, Vietnam.
“SQUARE” represents both the simple square-shaped architecture and the hub function (a “plaza”) of the western Hanoi area, symbolizing harmony between the building and its surroundings.
The letter “T” represents the T-square, an essential architectural drafting tool of the analog era.
A red dot placed at the upper right symbolizes a bright future and reflects the commitment to craftsmanship while creating a Japan-quality office environment.
