Whether you are the marketer or business entrepreneur, when it comes to the research about rapid raising Vietnamese economic market, you once might have wondered “what is the most popular messaging application now in the country”.
After taking short moments in reading this page, you will become an expert in Zalo – Vietnamese No1 shared messaging application with clearer viewpoints in its’ brilliant all-in-one features along by understanding them with real-life based use cases.
Thus do let’s not miss this out!
So what is Zalo?
‘Zalo’ is launched a decade ago back in 2012 by one of the most popular Vietnamese IT companies today, VNG Corporation.
Yes, the app is developed in Vietnam by Vietnamese, well designed for Vietnamese, and it’s been downloaded over hundred million times which turning Zalo as a leading messaging app such as similar as LINE, WhatsApp, WeChat in your home country.
Getting you into a closer look, Zalo is now (on Dec 2022)*1 beaming up to the top downloaded app within communication app sector in Vietnam, which is more than Messenger and Telegram, and among the social media app category*2, the numbers of use time of Zalo is positioned at 2nd lank after Facebook followed by Youtube.
The app is now expanding its fame not only through the nation but also to neighboring countries such as Thailand and Philippine, and vast global market is looking on its’ move and growth without blinks.
So what makes this Zalo so outstanding?
Let’s crack the reasons behind one by one.
The reasons why Zalo is so popular in Vietnam
The data*3 is already revealed that 80% of Vietnamese smartphone users had installed Zalo app to their mobile phones, while Messenger app remains as 70%.
Why Zalo is so necessary for Vietnamese?
I, the author, as a happy active Zalo user who have been a resident in Vietnam already for a year and an half, strongly suppose that the answers to our question are as below.
- User friendliness: easy and simple registration, easy to operate
- Connection: easy to engage and connect to the others, maintain the circle easily online
- Multi-functionality: useful in everyday life
- Business functionality
The most common use of Zalo is messaging, as usually seen in every communication apps, however Zalo is more than messaging tool and it is kind of a super integration of other useful existing apps such as WhatsApp, Facebook, and PayPay which makes this Zalo a powerful all-in-one application.
Combined of multi-functioned features of different useful apps enrich the UX, and users can find a convenience flow in Zalo as a must daily life infrastructure.
So now imagine you are having a life in Vietnam with us and enjoy picturing how can Zalo brighten your everyday life here in following discovery.
How Zalo can be such helpful and useful in everyday life
First of all, as foreigners we should definitely check up on the language availability, and frankly at this moment only English and Vietnamese are available through the app (some features are only available in Vietnamese).
Luckily non-English native users can still download and register as users with their own international phone numbers, so not being in land of Vietnam they can still start communicating with Vietnamese.
This let many foreign users can engage with Vietnamese easily and start building a network without flying to Vietnam, and it sounds great right?
Standard points are almost same with other messaging apps such as normal calling, video calling, and messaging.
Additionally Zalo let users send out a maximum 5-minute voice message at once in a high speed and this is quite friendly when the users have difficulties in typing texts or in case of preferring a long voice explanation.
Useful features and how to use
Unique feature in message
Many unique features in Zalo are quite interesting to be discovered.
Let’s unearth them with real-life use cases of Vietnamese people!
Features below can be used at messaging in and out.
Just like a Google calendar’s reminder feature, the user get notified for pre-set plans where the user registered with certain contact or other group members within message.
This can be quite convenient for business communication, and as a significant surprising factor, the user is able to choose the calendar either from Vietnamese Lunar calendar or Gregorian calendar!
Literally this tool helps user to send pre-customized message such as commonly used response or phrase just in one click.
The best part is that Zalo allows user to register maximum 1500 words text, and not only words but also pictures.
As you may noticed already, Zalo has such kind userfriendly features which attract lots of Vietnamese elderlies who may be not used to typing culture, same as you saw in voice message feature.
Now here in doodling feature, the user is able to picture whatever he/she wants in own style and shape to communicate with others beyond the text and voice message.
Sounds cool enough already?
Timeline for everyday needs
As mentioned already earlier, Zalo is all-in-one convenience platform, to remember.
In the timeline space for Zalo, the users can enjoy sharing their daily lives or memories in photos/ videos/ texts and this allows the user to interact with all connected contacts, in very similar way with Facebook and Instagram.
We won’t still surprise with basic timeline feature, but here in Zalo the user can easily adjust and customize text fonts and colors to own favor so it is so fun that many Vietnamese users use this feature as daily blogging.
Font customization in timeline