An application dedicated to streamlining the shopping experience of busy pet owners. We aim to meet users’ demands, needs, and expectations of a Petshop application.
Fetch is a Pet Supply grocery mobile application, with a heightened focus on user experience. Pet parents would go out of their way to care for their fur-babies. However, it’s a busy world where we live, and more often than not, pet owners would find their schedule crammed, their work-life balance unexpectedly teetering-tottering at times. Our goal is reducing the day-to-day problems facing pet parents by offering them a time-saving application with efficient functions and services.
We aim to develop and improve the User Interface, increase the conversion rate and optimize Autoship Delivery Service.
We follow the design thinking process using a user-centric approach.
From the surveys and interviews we conducted, we analyze the quantitative and qualitative question groups; from which we form our “portraits“ of clients.
After user research and analysis, user attitudes and behaviors were assessed which are explained by empathy map and persona.
We then move on to create a user flow to depict a a user’s chain of actions in responding to their problems. This is the most challenging phase; since once their problems are settled, we will be able to support our customer segment and enhance their user experience, improve business indicators. As a result, our user flow helped us to find an optimal method of ordering and an exact procedure for optimal order confirmation.
We use low-fidelity wireframes to pin-point the pain points that users might trample upon during their walk in the application.
Wireframes are used to visualize our interpretation of the app at earlier stages of a project. The research results showed us a number of pain points that prevent users from an optimized shopping experience.
The onboarding process is the first impression of an application. It usually takes only a few seconds but determined if it can ‘hook’ a potential customer.
Pet parents will often purchase the same pet supplies on a regular cycle. The subscription feature provides a convenient shopping experience. Cancellations and rescheduling can be made at any time, at no risk to the user.
Users can log in or sign up using a phone number. This is the easiest and fastest way for the user to quickly go to the home page. Then users can easily choose the product below the main visual.
Alternately, they can select the catergories in the menu bar. They can read the product details upon clicking.
Play minigames, collect points and win rewards! They can be gifts, vouchers, and if the user is lucky-pet toys! Points can be used to redeem free-shipping vouchers and discounts.
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We are ALIVE based in Vietnam
In 2023, Vietnam's export industry was sluggish due to slowing demand from Europe, the U.S., and China, and there was a wave of restructuring among both local and foreign companies in the manufacturing and real estate sectors. On the other hand, it is a fact that we began to see articles and columns in the media reporting that the economy is gradually showing signs of recovery in 2024. In fact, Alive Vietnam has been receiving an increasing number of inquiries from companies wishing to market their products and services to the Vietnamese market.
Vietnam is expected to continue experiencing long-term economic growth. In recent years, the rising labor costs in Vietnam, coupled with the impact of the weak yen, have made "securing good talent at reasonable costs" one of the key challenges. Therefore, we have compiled various currently available data to provide an overview of "Vietnam's salary trends and what Japanese companies should do now to attract top talent."
Many companies want to promote their products and services to the Vietnamese market, but are faced with the following problems: "It is difficult to spend a large initial cost," "We do not know the best promotion method to approach the Vietnamese market," and "In 2023, the Vietnamese market was in recession, so the conventional sales promotion methods are no longer yielding results". In order to solve these problems, ALIVE Vietnam is now actively working on a marketing strategy that combines "LP (Landing Page) x Digital Advertisement". Why is this effective for promotion in the Vietnamese market? We will explain the reasons in detail with examples of actual measures taken.
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