Our clients frequently request that we create a design in the manner that they prefer and show some samples that have piqued their interest. “We want the same thing,” they declare. We are pleased when the client knows exactly what they want. We usually ask them to show us examples of designs they enjoy. On the other side, such a method carries significant danger. Why is this the case, and what is the risk?
The explanation is simple: each target group needs a unique design. Just because you enjoy a design doesn’t imply it will be popular with your target audience. For example, a client prefers a dark mode site with the most motion effects, and their company supplies pet food. The design they select will be ineffective, resulting in losing the target audience and minimal conversions. This is an apparent example, but there are many others.
Designers and developers must frequently balance the desire to please the customer with the realization that implementing their proposal would not enhance their site.
There is no such thing as a favorite person or object. However, if you get to know them better, you can get the favor of a big number of individuals.
The target audience is usually made up of persons in a specific age range. Members of the same generation share comparable values, attitudes, and expectations, as well as similar shopping choices and reasons.
Let’s look at how user age influences user interface design.
Every 20–25 years, people are born with dramatically different worldviews, objectives, and lifestyles than their ancestors. Understanding this allows you to tailor your approach to various user groups.
The age of consumers is the first characteristic to consider when creating an interface. It is preferable to start with it before segmenting the target audience into groups based on other factors (gender, income, professional status, residence, family status, etc.)
These are the grandchildren of millennials, tomorrow’s users and customers, and the future belongs to them.
According to global statistics, 90% of today’s youngsters have basic smartphone and tablet abilities by the age of two. Every second youngster gets a personal gadget by the age of five. Many people choose their stuff on their own.
Designers should avoid drawing similarities with their childhood while creating an interface. This is a whole new generation! For modern youngsters, the virtual world is as real as the actual one. They not only play, but also learn, and converse there; they live in it!
Alpha children enjoy amazing effects programs, humorous and weird movies, frightening games, and stories. They adore generating material with various tools, inventing characters, and making up stories with them. Children gain money by posting vlogs. They have social media profiles nearly from birth.
Websites and applications for Alpha kids contain simple navigation, brilliant clear colors, characters from various universes, music, animation, and gamification. They require not simply games but also opportunities for creative expression. Design for them is crucial, and it must address the needs of each age group. (Age 4 and age 5 are not the same!)
This generation, known as the first digital generation, cannot comprehend life without the Internet. Uses a variety of gadgets, as well as virtual reality and 3D reality. It’s a generation of active shoppers, with more than 30% of their purchases made online.
Teenagers make up the majority of Generation Z, therefore we’ll concentrate on them.
Because Gen Z are quickly distracted and lack the patience and reading speed of adults, websites and apps for them should be basic and not crowded with elements. They have no prior experience with search inquiries. Pop-ups and slow website loading times irritate them more than adults.
This generation is extremely sociable and has high expectations for digital things. Millennials enjoy figuring things out on their own and are always open to discussion. They are critical, meticulous, and prefer to read comments and product reviews before purchasing. They seek evidence and justification. Millennials make extensive use of search and tabs. They prefer the phone to the computer. According to studies, they dislike animation and sound effects, and they ignore advertisements. They are picky about design aesthetics. They use applications nearly twice as much as other groups.
Millennials are ideological people who cannot be swayed solely by a beautiful image or a profit-driven mindset. They are supporters of purpose-driven brands and genuine beliefs, but it is challenging to keep them interested. Understanding millennial psychology is the key to achieving the highest conversion rates.
The most active internet shoppers are millennials.
This age group is not as advanced as millennials in terms of technology, which should be taken into account while creating the interface. They are more comfortable with desktop computers. These people are realistic, thus they want an unobstructed path to their goal and the absence of visual distractions such as pop-ups, sidebars, and invasive advertisements. Generation X people like looking for relevant information about their specialties or hobbies. They enjoy reading and are unconcerned about long texts that aren’t overburdened with images. They like the design because it gives them a feeling of serenity and security.
These are the millennials’ grandparents. Family is the most important thing to this generation. It’s a mistake to dismiss baby boomers because they use social media to keep up with their children and grandchildren, have financial means, travel, and want to support their family. There are more ladies than men among them. Baby boomers are the least likely to subscribe to brands (14%), but once they do, they become the most loyal customers. Only 12% of them use the internet to shop. For communication, Facebook and email are preferred. This generation uses PCs and laptops to the tune of 80 percent. Most people don’t realize how to use some functions, thus they need to be explained. The developer’s responsibility is to make this group’s users feel secure.
Of course, the age group is not the only factor that influences the interface’s characteristics. This division is both conditional and generalized. There are no set generational borders; there are also transpositional variants. Nonetheless, such age grouping is useful for developing a basic notion and early concept for the project.
It’s much simpler to develop pictures of users and identify their objectives and requirements when you consider their worldview and beliefs. It entails creating a user-friendly interface with a distinct style that will undoubtedly appeal to users.
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We are ALIVE based in Vietnam
In 2023, Vietnam's export industry was sluggish due to slowing demand from Europe, the U.S., and China, and there was a wave of restructuring among both local and foreign companies in the manufacturing and real estate sectors. On the other hand, it is a fact that we began to see articles and columns in the media reporting that the economy is gradually showing signs of recovery in 2024. In fact, Alive Vietnam has been receiving an increasing number of inquiries from companies wishing to market their products and services to the Vietnamese market.
Vietnam is expected to continue experiencing long-term economic growth. In recent years, the rising labor costs in Vietnam, coupled with the impact of the weak yen, have made "securing good talent at reasonable costs" one of the key challenges. Therefore, we have compiled various currently available data to provide an overview of "Vietnam's salary trends and what Japanese companies should do now to attract top talent."
Many companies want to promote their products and services to the Vietnamese market, but are faced with the following problems: "It is difficult to spend a large initial cost," "We do not know the best promotion method to approach the Vietnamese market," and "In 2023, the Vietnamese market was in recession, so the conventional sales promotion methods are no longer yielding results". In order to solve these problems, ALIVE Vietnam is now actively working on a marketing strategy that combines "LP (Landing Page) x Digital Advertisement". Why is this effective for promotion in the Vietnamese market? We will explain the reasons in detail with examples of actual measures taken.
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