1. Generation Alpha (2010–2020)
These are the grandchildren of millennials, tomorrow’s users and customers, and the future belongs to them.
According to global statistics, 90% of today’s youngsters have basic smartphone and tablet abilities by the age of two. Every second youngster gets a personal gadget by the age of five. Many people choose their stuff on their own.
Designers should avoid drawing similarities with their childhood while creating an interface. This is a whole new generation! For modern youngsters, the virtual world is as real as the actual one. They not only play, but also learn, and converse there; they live in it!
Alpha children enjoy amazing effects programs, humorous and weird movies, frightening games, and stories. They adore generating material with various tools, inventing characters, and making up stories with them. Children gain money by posting vlogs. They have social media profiles nearly from birth.
Websites and applications for Alpha kids contain simple navigation, brilliant clear colors, characters from various universes, music, animation, and gamification. They require not simply games but also opportunities for creative expression. Design for them is crucial, and it must address the needs of each age group. (Age 4 and age 5 are not the same!)
Features of the interface for Gen Alpha
- Clean and basic design
- Most straightforward navigation
- Interactive features that are large
- Voice prompts and minimal text
- Infographics and illustrations
- No pop-ups, no scrolling, and no links
- Bookmarking instead of searching
- Animation and gamification
- Content customization – innovative design possibilities
- User-generated content (UGC)