Branding “Shonin Park” – TKP Park & Resort

SHONIN PARK is a resort complex opening in July 2025, redeveloped by TKP Corporation from Shōnin-ga-hama Park in Beppu City using the Park-PFI model. In this project, ALIVE Vietnam is responsible for marketing and branding support, focusing primarily on online activities. The park is equipped with many amenities such as sand baths, cottage accommodations, and restaurants, harmoniously blending local nature and tourism. This complex is developed not only for local residents but also aims to attract international tourists, especially from Asia.

Services

Visit link

Context & Challenges

Target

• Japanese and international tourists in Beppu City, Oita Prefecture
• Local residents
• Families
• Couples
• Groups of female friends

The Difference

The main visual is designed as a map illustrating the entire area, with the scenery changing in real time (morning – noon – night). This concept showcases a park with diverse experiences and nuances at different times of the day. At the same time, even without many videos or images after launch, the design can still fully convey the appeal of the entire area.

In addition, although the “Park,” “Accommodation,” and “Sand Bath” pages are designed separately, we maintain a consistent design language to demonstrate the unity of the facilities within the same complex.

Achievements

As a result, shortly after the website launched, we received numerous contact requests, which are gradually converting into bookings smoothly.

In addition, we continue to receive requests for website improvements and modifications, so we will constantly upgrade to become an even better partner.

project team

Tran Lam Bao Quoc Anh Nguyen Ly Kieu Loan