The core business idea of ‘Connect Vietnam’ is providing users access to discover and purchase a wide range of travel, local services, and financial services products. With that in mind, they developed a state-of-the-art, customer-centric solution to unleash the market potential for people who want to travel. The only thing they lacked was a fitting brand identity that would help them achieve their goals, and that’s where we came in.
We researched, strategized, and designed the new ‘Connect Vietnam’ visual identity, supported by a spanking new design language that is consistent across all platforms.
The branding design process began with extensive research into the current state of lifestyle and travel-tech in Southeast Asia, the sector’s existing web presence, the pain points of the target audience, and the touchpoints of the brand communication.
Based on everything mentioned above, the key advantages of the product that branding must convey are:
・Accuracy of real-time location
In addition, the team aimed to create a visual branding design system that could range from strict and business-like to illustrative and emotional.
As well, we aimed at making a visual branding design system.
One of the core tools supporting both emotionality and usability in brand design for ConnectVietnam is color. The palette uses bright shades of natural colors, utilizing color psychology and providing an instant visual connection to the topic of travel and nature.