Market Strategy in Vietnam! Utilize LP x Digital Advertising

In the fast-growing Vietnamese market, many Japanese companies are still searching for new business opportunities in 2023.

ALIVE Vietnam receive many voices such as, “We want to market our products and services to the Vietnamese market.”

On the other hand, many companies are facing the following challenges in attracting customers.

• It’s hard to spend a large initial cost.

• Unsure of the best promotional methods to approach the Vietnamese market.

• In 2023, the Vietnamese market was in recession, so the conventional sales promotion methods were no longer successful.

 

To solve these problems, ALIVE Vietnam is now actively working on marketing strategy combining “LP (landing page) x Digital Advertising”.

In this article, we will explain why “LP x Digital Advertising” strategy is effective in Vietnamese market. We will also introduce some of the actual measures as well.

By reading to the end, you will be able to find a way to capture the Vietnamese market and implement effective promotional measures.

Business Opportunities and Market Background in Vietnam

Despite Vietnam’s rapid economic growth in recent years, the country is facing a recession in 2023 due to the effects of economic turmoil caused by global inflation and war, which has dampened demand in major countries where economic transactions take place.

With Vietnam’s GDP growth rate of only 3.72% in the first half of 2023, it is becoming increasingly difficult to create new customers solely through traditional sales methods based on human networks and manpower.

Nevertheless, from a medium- to long-term perspective, Vietnam is expected to continue to experience relatively high economic growth, and the need to take on the challenge of doing business targeting the Vietnamese market is still only increasing.

On the other hand, many Japanese companies are facing the problem of “How should we promote the appeal of our services and products to customers in Vietnam?”

In particular, digital marketing for the Vietnamese market is still an untapped area, and many companies are not sure how to take the first step.

It is risky to spend a large amount of money from the beginning, and trial and error is essential to establish the best approach method to suit the tastes of the Vietnamese.

Against this backdrop, especially this year, we feel that there is a growing need for flexible marketing strategies that can be implemented in small increments while keeping initial costs low.

 

“LP x Digital Advertising” is the Best Solution for Promotion in the Vietnamese Market

With this background, this year ALIVE Vietnam has received many inquiries such as, “We want to start with the smallest amount possible, and if it goes well, we want to increase the investment in stages.”

In response, we at ALIVE Vietnam often propose the following, “Create an LP consisting of a single vertical page, and use Google ads and Facebook/Instagram ads to generate inquiries.”

Why do we recommend this method of marketing for the Vietnamese market? Here are four main reasons in detail.

1. Low initial cost

Creating a corporate or service website of around 10 pages in ALIVE Vietnam will most likely cost more than 10,000USD.

Creating a website with a high quality design and elaborate content design that takes into account the user’s behavioral paths requires a certain amount of cost.

In contrast, an LP consisting of only one page can be as low as one-third of the cost, depending on the requirements and content, making it easy for companies that want to keep initial costs as low as possible.

2. Digital advertising is easy to control budgets

Google Ads and Facebook/Instagram Ads allow you to set a monthly budget at your discretion and promote within that budget.

In the case of ad serving in Vietnam, the cost-per-click tends to be lower than in Japan, so there is a high possibility of reaching a large number of users even with a relatively small ad budget.

In fact, in many cases, digital advertising management projects conducted by ALIVE Vietnam also start with a budget of about 500 to 3,000 USD per month at first.

Another advantage is the flexibility to verify the effectiveness of the program on a monthly basis, and to increase or decrease the budget on a monthly basis according to the results and efficiency of the program.

3. Easy to change the measures while taking monthly results into account

Another advantage of digital advertising is its flexibility, which makes it easy to change policy while verifying the effectiveness of monthly advertising.

If the digital advertising contributes to sales for a few months, the advertising budget can be increased, and if it does not produce good results, it can be terminated early and a different strategy can be implemented.

4. Easy to be effective because you can reach your target audience directly

In addition to attributes such as age and gender, digital advertising can segment delivery targets based on various cutoff points such as search keywords, action history on websites, and interests, enabling direct approaches to target groups with higher needs.

By delivering information to the target audience that needs that product, it can be said that this method is more efficient and easier to obtain actions such as inquiries, requests for information materials, and purchases.

Example of “LP x Digital Advertising” Project

Let us introduce a specific case study of a client that ALIVE Vietnam worked on most recently.

This client had been operating a BtoB business in Vietnam for several years, but did not have a website and was facing challenges in attracting customers.

To solve this issue, we were asked to create a new website and implement measures to attract customers using digital technology, which was the beginning of this project.

Initially, this client also had a need to avoid risk by keeping initial costs low, so we decided to produce an LP consisting of only one page in English, Vietnamese, and Japanese.

The LP consists of contents such as “Business Introduction,” “Scope of Work,” “Company Introduction,” and “Access Information.” In addition, we embedded a Youtube video that clearly conveys the features and strengths of our services to further promote understanding among site visitors.

In this case, the client launched Google ads in English and Vietnamese in order to focus more on reaching local Vietnamese companies and other Asian and Western companies, rather than Japanese companies. Focusing on product listing ads, we implemented measures to reap the apparent needs of the target audience.

Although we were operating with an advertising budget of less than 1,000 USD per month, we were able to match the needs of the market with the strengths of the service, and receive an average of about five inquiries per month through digital advertising alone.

As mentioned above, in most cases, the initial cost of creating a website of 10 pages or more is around USD 10,000-15,000.

However, if a sales promotion method combining LP and digital advertising is used, as in this case, the initial cost can be kept to about 3,000 USD for LP production, and even if digital advertising is continued for six months with a monthly budget of 800 USD, the total cost can be kept to 7,800 USD.

With digital advertising, even if results are not favorable, it is easy to withdraw early and change direction to other measures.

 

Summary

In this issue, we discussed about the benefits and examples of the effective test marketing of combining “LP x Digital Advertising” in Vietnamese market.

The Vietnamese market holds many business opportunities, but under the difficult circumstances of the 2023 recession, a new, cost-effective approach is required in addition to conventional sales promotion methods.

The method we discussed today, “LP x Digital Advertising” is one effective way.

The rationale can be summarized again as follows.

• Initial costs can be controlled.
• Easy to redirect measures and adjust budgets.
• Easy to be effective because you can reach your target audience directly.

As we have seen in the case of ALIVE Vietnam, this digital marketing strategy has yielded positive results in the Vietnamese market, and we believe it is most suitable for test marketing for startups and new businesses that want to capture the Vietnamese market.

If you want to market your products and services to the Vietnamese market, please contact ALIVE Vietnam.

With the promotion using “LP x Digital Advertising”, we will help you attract customers efficiently.

Thank you for reading to the end.

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