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5 Things ALIVE Has Done to Increase Sales in the Vietnamese Market

In 2023, Vietnam's economic growth rate slowed to 5.05%, below the government target of 6.5%, due to the downturn in the export industry and the real estate industry. In 2024, however, the Vietnamese economy is expected to gradually recover, partly due to the government's economic measures.

BusinessMarketing2024.4.3

Market Strategy in Vietnam! Utilize LP x Digital Advertising

Many companies want to promote their products and services to the Vietnamese market, but are faced with the following problems: "It is difficult to spend a large initial cost," "We do not know the best promotion method to approach the Vietnamese market," and "In 2023, the Vietnamese market was in recession, so the conventional sales promotion methods are no longer yielding results". In order to solve these problems, ALIVE Vietnam is now actively working on a marketing strategy that combines "LP (Landing Page) x Digital Advertisement". Why is this effective for promotion in the Vietnamese market? We will explain the reasons in detail with examples of actual measures taken.

Marketing2024.4.3

[2023 Update] Latest Internet and Social Media Trends in Vietnam

ALIVE Vietnam has compiled a detailed overview of the usage of digital devices, social media, and video services in Vietnam as of 2023. If you're looking to understand the internet and social media usage trends in Vietnam to inform your marketing activities, this information will be very useful for you. Please read through to the end.

Marketing2024.4.3

Essentials of Marketing for Working in Vietnam

This article will explain essential marketing concepts that will become increasingly important in the Vietnamese market, where competition for market share is expected to intensify in the future.

BrandingBusinessMarketingUI/UX2024.8.19

Branding Strategy: Making a unique brand.

Knowing your brand well should be a good starting point for developing a strong and distinct brand identity.

BrandingBusinessMarketing2023.5.9

Live Commerce in Vietnam: Why It’s Growing Rapidly and What’s Next

Hello, I’m Shoji from ALIVE Vietnam. With the COVID-19 pandemic leading to increased restrictions on outings, many people have found themselves using e-commerce sites more frequently. Among the trends gaining global attention is "live commerce," which involves selling products and services through live streaming. In Vietnam, the market for live commerce is expanding rapidly, with both individual sellers and major companies increasingly entering the space. In this blog, we will explore the current state of live commerce in Vietnam.

BusinessMarketing2024.8.26

Reasons for Popular E-commerce Sites in Vietnam and Their Strategies

Hello, my name is Shoji from ALIVE Vietnam. I believe that many companies that have already expanded into Vietnam or are considering doing so may have the following needs. "We would like to know how Vietnamese people consume,” "We would like to understand the Vietnamese e-commerce market for the future," ”We would like to understand popular products to sell our products on Vietnamese e-commerce sites." In this issue, I will introduce the “popular e-commerce sites in Vietnam,” including the reasons for their popularity among Vietnamese people and the strategies of each company.

BusinessMarketing2024.8.26

10 Key Marketing and Promotion Tips for Entering the Vietnamese Market

It goes without saying, but the markets in Vietnam and Japan, despite both being in Asia, are quite different. To succeed, you need to tailor your marketing and promotion strategies to fit each specific region. Therefore, in this article, we’ve summarized key points to consider for marketing and promotion when expanding into Vietnam.

BusinessMarketing2024.8.23

All about Zalo | A Powerful all-in-one Vietnamese Messaging App

Zalo keeps winning its' popularity among Vietnamese more than ever, and here in this article the reasons of No1. sharing and its' features are to be revealed.

BusinessMarketing2023.2.3

Always Design to Grow the Business, Not Just to Be Fashionable

Hello. I am Hisashi Miwa, the CEO of ALIVE Group. Through my two companies, ALIVE Japan and ALIVE Vietnam, I strongly believe that: "We don't want to be a company that only does fashionable designs. We design to help our clients' businesses grow." I would like to share with you this time why I have this belief.

BusinessMarketingWeb Design2024.8.8

Website Renewal – ALIVE Vietnam New Website here you go!

New website, same style with new aims : 'Always go challenge to new'

BrandingBusinessMarketingUI/UXWeb Design2022.11.15

Consequences of leaving the website unattended and four preventive measures.

What would happen, though, if the expensively made website was not kept up with regular maintenance?

BusinessMarketingUI/UX2022.9.8

Focus on the Target Audience

While most of us in UX work in the digital environment, we can learn a lot from the physical user experiences that surround us.

MarketingUI/UX2022.7.13

The Psychology of Design and Marketing

Have you ever seen a brand on the way to work and thought, Wow, this is so weird!? We all have.

BrandingBusinessMarketingUI/UX2022.7.11