13 Reasons Why I Expanded My Business to Vietnam
I’m Miwa, the CEO of ALIVE Co., Ltd. After my first visit to Vietnam in 2011, I grew fond of the country and established a base there in 2013. Next year, 2023, will mark my 13th year since I started visiting Vietnam. Nowadays, people often say, "You had great foresight to expand into Vietnam," but back then, I was frequently asked, "Why did you choose to expand into Vietnam?" In this piece, I would like to share some of the reasons why I decided to enter the Vietnamese market.








